Apartments Near Me

Rent Calculator

Apartment Hunting Resumes in April, Pointing to High Renter Optimism

In mid-March, Google trends were showing how people’s interests shifted from apartment searches towards home office setups and home disinfection, as the first impact of COVID-19 was felt. Merely a month later, all signs are pointing to the fact that renters are back to searching for apartments to rent. Searches for apartments have returned to pre-pandemic volumes, both on Google Trends, on our website and in real life, a breeze of optimism for both consumers and the rental market eager to move forward.

April traffic on surpasses pre-crisis levels by 17%

It’s been almost two months since the pandemic was declared an official crisis in the U.S., intersecting with what was supposed to be the beginning of the rental season. While in mid-March we saw searches on our website drop,  the most recent April numbers are showing not only a return to pre-crisis levels, but a 17% increase compared to the beginning of March before the drop.

Starting with the end of March and into April, searches have been growing from one week to the next. The bounce-back and realignment of apartment searches with typical seasonal trends are positive indicators that consumer optimism is returning.

Apartment-related searches pick up on Google Trends in April

While a month ago renters were more concerned with cleaning and disinfecting their apartments rather than searching for a new apartment, in April searches for “apartments”, “apartments for rent” and “apartment near me” took an upward turn on Google Trends.

Survey shows that most renters are carrying on with moving plans

The upward shift and optimism are further confirmed by real apartment seekers.  In a survey recently conducted on renters said they do not intend to postpone their moving plans. Out of a whopping 9,000 respondents, 62% said they are moving as soon as they find an apartment, despite the COVID-19 pandemic. Only 11% said they’re staying put, while the rest were either undecided or postponing their move. Additionally, 42% are not changing their apartment hunting process, 28% of the participants indicated taking advantage of virtual tours to help choose an apartment.


Fair use and redistribution

We encourage you and freely grant you permission to reuse, host, or repost the images in this article. When doing so, we only ask that you kindly attribute the authors by linking to or this page, so that your readers can learn more about this project, the research behind it and its methodology. For more in-depth, customized data, please contact us at

Sanziana Bona
Sanziana Bona
Sanziana Bona is a content marketing writer for Yardi Corom, a cloud-based software solution designed for commercial tenants and corporate occupiers and Yardi Kube, an all-in-one coworking management platform. She covers many commercial real estate related topics including FASB/IFRS compliance, lease accounting, coworking and flexile spaces, and more. You can connect with Sanziana via email.

Related posts

Renters in LA & NYC Least Likely to Be Able to Afford Starter Homes

Renters in 15 of the 50 largest cities in the U.S. earn less than half of what they’d...

Live-Work-Play Apartments Quadrupled in 10 Years, Blending Lifestyle & Workstyle in a Post-Pandemic World

Live-work-play apartments are rapidly rising in popularity, quadrupling in number compared to 10 years ago, from 10,000 to 43,000...

Cities With Most Apartment Space Per Person in 2022: Renters Live Largest in the Midwest

The average apartment space per person is about 540 square feet, based on the ratio of the average apartment...

Latest research

Follow us