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Apartment hunting as a 20-something can feel like being a kid in a candy store but instead of sweets, you’re eyeing amenities, location, and, of course, a rent price that won’t break the bank. Gen Z renters are on the lookout for places that tick all the right boxes — think modern spaces with good Wi-Fi, a spot for the occasional work-from-home day, proximity to cool hangouts, and a neighborhood vibe that feels like their own.
It’s all about finding that sweet spot where convenience meets comfort, allowing them to balance their busy social lives with professional demands, all while keeping it stylish and affordable. For some Gen Z renters, this means relocating to some mid-sized city that offers just the right blend of amenities, opportunities, and moderate expenses.
Illinois offers some diverse renting spots — but which ones are appealing to apartment seekers in their 20s? Let’s explore the state’s metros to see where Gen Z could find that sought-after balance between income and rent expenses.
Chicago
In the bustling Chicago metro area, Gen Z renters are projected to earn an impressive $597,000 by age 30. However, with great earning potential comes significant rent costs, as these young renters are poised to shell out around $157,000 on rent between the ages of 22 and 29, above the national average of $145,000.
The Windy City offers a dynamic urban experience, with a plethora of cultural events, diverse culinary scenes, and a vibrant nightlife that appeals to the younger demographic. Gen Zers enjoy all the perks of big city life when renting in Chicago, from lakefront trails to iconic skyscrapers, all while managing their finances to keep up with Chicago’s spirited pace.
Champaign
Champaign may not have the towering skyline of Chicago, but it offers Gen Z renters a unique blend of college town vibes and metropolitan amenities. With earnings surpassing $457,000 by age 30, Gen Zers in this area spend approximately $111,000 on rent between the ages of 22 and 29.
The lively arts scene, tech startups, and educational opportunities make Champaign an attractive spot for young professionals looking to balance work and play. Art lovers will also appreciate the area’s museums, filled with ancient and modern cultural artifacts.
Bloomington
Bloomington presents an appealing mix of small-town charm and urban conveniences for Gen Z renters. By the time they approach 30, their earnings will have added up to about $527,000 while rent costs will have totaled around $104,000. At a glance, it seems that renters might be able to more easily manage a comfortable lifestyle here during their early adult years.
Bloomington’s lower cost of living allows Gen Z renters to enjoy a quality lifestyle, with access to nature and a growing job market. Plus, the tight-knit community supports local businesses and fosters connections.
Kankakee
In Kankakee, Gen Z renters find themselves with earnings of more than $472,000 by the age of 30, while rent expenses hover close to $98,000 between the ages of 22 and 29. This seems like a good start for young renters looking to balance their finances.
This area offers a respite from the hustle and bustle of larger cities, providing a peaceful setting along the Kankakee River. The cost-effective living allows for a balanced lifestyle, where young renters can save while still enjoying the local culture and outdoor activities.
Springfield
As the state capital, Springfield is steeped in history and brimming with growth opportunities for Gen Z renters. Here, Zoomers are expected to earn a total of $379,000 as they approach their 30the birthday. While this may not be as generous as estimated incomes in other metros, rent costs are also more moderate — close to $96,000 for Gen Zers in their 20s. Springfield offers a blend of historical landmarks, modern amenities, and a burgeoning job market, particularly in the public sector and healthcare. Gen Z renters here appreciate the city’s rich past while looking forward to a promising future.
Each metro area offers its unique flavor of life, from the high-energy urban experience of Chicago to the community-focused living in Bloomington and Kankakee. Gen Z renters can choose what works best for them and their financial goals leading up to their 30s.
If you’re interested in how Gen Zers’ incomes and rent costs compare in other areas, check out our projections for Connecticut, Colorado, Texas, Florida, and New York.
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Alexandra Both is a senior creative writer with RentCafe. She has more than six years of real estate writing experience as a senior editor with Commercial Property Executive and Multi-Housing News. She is a seasoned journalist, who has previously worked in print, online and broadcast media. Alexandra has a B.A. in Journalism and an M.A. in Community Development.
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