{"id":50504,"date":"2017-02-24T02:30:30","date_gmt":"2017-02-24T10:30:30","guid":{"rendered":"http:\/\/www.rentcafe.com\/blog\/?p=50504"},"modified":"2026-04-22T00:38:59","modified_gmt":"2026-04-22T07:38:59","slug":"brooklyn-ny-wealthy-renters","status":"publish","type":"post","link":"https:\/\/www.rentcafe.com\/blog\/rental-market\/brooklyn-ny-wealthy-renters\/","title":{"rendered":"Brooklyn, NY &#8211; The Eastward Expansion of High-Income Newcomers"},"content":{"rendered":"<div class=\"usagerights\">\n<div class=\"featuredby\"><b>Article featured on:<\/b>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>Much has been written about the changes taking place in Brooklyn&#8217;s neighborhoods in the last decade. We dived into Census data to see how renters are impacting <a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/new-york-city-ny\/\" target=\"_blank\" rel=\"noopener\">New York City<\/a>&#8216;s most populous borough. Judging by the explosion of new rentals construction in the post housing-crisis era, there&#8217;s no denying that the borough is attracting a new type of residents &#8211; higher-income renters.<\/p>\n<p>In one decade Brooklyn saw a staggering 324% rise in affluent families moving here to <a href=\"https:\/\/www.rentcafe.com\/\" target=\"_blank\" rel=\"noopener\">rent<\/a>. As of 2015, Brooklyn has over 52,000 high-income renter households, more than the city of Los Angeles, and more than double since 2011, when their numbers started to increase visibly. Moreover, the number of high-earning renters\u00a0in NYC&#8217;s most populous borough is increasing at a much faster pace than the number of homeowners with comparable incomes, <a href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/new-york-high-income-renters\/\" target=\"_blank\" rel=\"noopener\">according to data from the U.S. Census Bureau 2015 ACS<\/a>.<\/p>\n<p>[bctt tweet=&#8221;Brooklyn, NY has more affluent renters than Los Angeles. &#8221; username=&#8221;RentCafeapts&#8221;]<br \/>\nIf\u00a0&#8220;<a href=\"http:\/\/www.pbs.org\/pov\/flagwars\/what-is-gentrification\/\" target=\"_blank\" rel=\"noopener\">the arrival of wealthier people in an existing urban district<\/a>&#8221; is a sign of gentrification, then that\u00a0&#8220;district&#8221; is\u00a0Brooklyn. In just 10 years, affluent\u00a0renters have moved to Brooklyn by the tens of thousands, causing a massive gentrification of its neighborhoods &#8212; the Northwestern ones to be specific. This map shows how &#8212; in just a few years &#8212; neighborhoods like Brooklyn Heights, Cobble Hill, Downtown, DUMBO, Park Slope, and Williamsburg have become havens for young, hip, well-paid\u00a0people looking to rent:<\/p>\n<p><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2017\/02\/Brooklyn-wealthy-renters.gif\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79267 size-full\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2017\/02\/Brooklyn-wealthy-renters.gif\" alt=\"\" width=\"1100\" height=\"900\" \/><\/a><\/p>\n<p style=\"margin: auto;\">Use the code below to embed the image on your website:<\/p>\n<p><textarea>&lt;iframe src=&#8221;https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2017\/02\/Brooklyn-wealthy-renters.gif&#8221; width=&#8221;100%&#8221; height=&#8221;900&#8243; frameborder=&#8221;0&#8243; scrolling=&#8221;no&#8221;&gt;&lt;\/iframe&gt;<\/textarea><\/p>\n<p>By contrast, the rest of the borough&#8217;s neighborhoods lag\u00a0behind. Brownsville, NE Flatbush, City Line, East New York and Highland Park have some of the highest numbers of low-income renters. Zip code 11212 (Brownsville) has the most\u00a0renter households earning less than $50K\/year. These and many other Central and Eastern Brooklyn neighborhoods are still experiencing\u00a0low property values and high foreclosure rates, according to data from <a href=\"http:\/\/www.propertyshark.com\/\" target=\"_blank\" rel=\"noopener\">Property Shark<\/a>. The lowest median home sale prices in Brooklyn are recorded in the Eastern zip codes 11207 and 11236 (in the $300,000&#8217;s), while the highest prices are\u00a0in the Northwestern zip codes 11231, 11217, 11215, and 11201 (around $1 million), examples\u00a0of the rift between Western and Eastern Brooklyn.<\/p>\n<p><script id=\"infogram_0_4f08f0e4-81f7-44fe-bdd6-9247e3869144\" title=\"Brooklyn Changes of Renter Households\" src=\"\/\/e.infogr.am\/js\/dist\/embed.js?QbJ\" type=\"text\/javascript\"><\/script><\/p>\n<p>But the map reveals another interesting phenomenon:\u00a0the gradual eastward and southward proliferation of high-income newcomers, taking advantage of the lower prices, expanding into Bed-Stuy, Crown Heights, Bensonhurst, Bath Beach, Gravesand and other once-overlooked areas of Brooklyn. Zip codes 11216 (Bedford-Stuyvesant) and 11214 (Bensonhurst \/ Bath Beach) are unrecognizable from just 5 years ago, with the number of high-earners now renting here four times higher than it was in 2011. A significant influx of\u00a0wealthy renters over the last 4-5 years is also visible\u00a0in 11237, 11211 and 11206.<\/p>\n<p>If a decade\u00a0ago there were just a handful of\u00a0well-to-do families\u00a0<a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/brooklyn-ny\/\" target=\"_blank\" rel=\"noopener\">renting in Brooklyn<\/a>, it has become clear by now\u00a0that the floodgates are irreversibly opened and the demographics in the borough have undoubtedly\u00a0changed.<\/p>\n<div class=\"usagerights\">\n<div class=\"fairuse\">\n<h3>Fair use and redistribution<\/h3>\n<p>We encourage you and freely grant you permission to reuse, host, or repost the images in this article. When doing so, we only ask that you kindly attribute the authors by linking to <a href=\"https:\/\/www.rentcafe.com\">RentCafe.com<\/a> or this page, so that your readers can learn more about this project, the research behind it and its methodology.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Article featured on:&nbsp; Much has been written about the changes taking place in Brooklyn&#8217;s neighborhoods in the last decade. We dived into Census data to see how renters are impacting New York City&#8216;s most populous borough. Judging by the explosion of new rentals construction in the post housing-crisis era, there&#8217;s no denying that the borough&hellip;<\/p>\n","protected":false},"author":53,"featured_media":50510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3660,3659],"tags":[],"class_list":["post-50504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-news","category-rental-market","gallery-content-unit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brooklyn, NY - The Eastward Expansion of High-Income Newcomers - RentCafe rental blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/brooklyn-ny-wealthy-renters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brooklyn, NY - The Eastward Expansion of High-Income Newcomers\" \/>\n<meta property=\"og:description\" content=\"Article featured on:&nbsp; Much has been written about the changes taking place in Brooklyn&#8217;s neighborhoods in the last decade. 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