{"id":29626,"date":"2015-07-13T05:55:57","date_gmt":"2015-07-13T12:55:57","guid":{"rendered":"http:\/\/www.rentcafe.com\/blog\/?p=29626"},"modified":"2015-07-22T23:07:30","modified_gmt":"2015-07-23T06:07:30","slug":"real-estate-billions-where-the-money-goes","status":"publish","type":"post","link":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/","title":{"rendered":"Real Estate Billions: Where the Money Goes"},"content":{"rendered":"<p>The real estate industry is a huge business which involves big spending and generates billions of dollars in revenue. But how much is a lot these days, and how do the sums encountered in real estate compare to those in other business sectors? <a title=\"Rental website RentCafe.com\" href=\"https:\/\/www.rentcafe.com\/\" target=\"_blank\">RentCafe<\/a> has looked into the billions game and compiled an infographic showing the cost of everything, from the US\u2019s outstanding residential mortgage debt ($9,900B) to residential real estate agents\u2019 commissions ($65B), and Oprah Winfrey\u2019s net worth ($3B).<\/p>\n<p>It\u2019s no secret that it takes money to make money, but how much exactly for getting real estate sold? Total U.S. ad spending amounted to $180 billion last year, with <strong>$16 billion spent on online real estate marketing alone<\/strong>. Think this is mind-boggling? Wait till you see these other figures.<\/p>\n<ul>\n<li>The net worth of the 400 richest people in the U.S. is enough to buy all the homes in the <a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/los-angeles-ca\/\" title=\"Browse apartments for rent in Los Angeles\" target=\"_blank\">L.A. metro area<\/a><\/li>\n<li>Facebook acquired WhatsApp for a little more than the total U.S. mobile ad spending<\/li>\n<li>Outstanding residential mortgage in the U.S. represents 37% of the value of all existing homes; in <a href=\"https:\/\/www.rentcafe.com\/canada\" title=\"RentCafe Canada\" target=\"_blank\">Canada<\/a>, outstanding residential mortgage stands at 27% while in the UK it is about 16% of the total home values<\/li>\n<li>NYC real estate sales are approximately the same as sales of U.S. homes to foreign buyers<\/li>\n<\/ul>\n<p>Check out more facts and connections in this cool <strong>visualization of real estate billions<\/strong>:<\/p>\n<div style=\"text-align:right; margin-bottom: 5px\"><em>Click image to see a larger version<\/em><\/div>\n<p><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/Real-estate-billions-where-the-money-goes-expenses-revenues.png\"><img decoding=\"async\" class=\"size-full wp-image-28780\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/Real-estate-billions-where-the-money-goes-expenses-revenues.png\" alt=\"Real estate billions: expenses, income, market values, advertising\" width=\"100%\" \/><\/a><br \/>\n<strong>Use the code below to embed this infographic on your website:<\/strong><\/p>\n<p><raw><textarea onclick=\"this.focus();this.select();\"><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/Real-estate-billions-where-the-money-goes-expenses-revenues.png\"><img decoding=\"async\" alt=\"Real Estate Billions: Where the Money Goes - expenses, income, values\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/Real-estate-billions-where-the-money-goes-expenses-revenues.png\" width=\"100%\" \/><\/a><br \/>\n<a href=\"https:\/\/www.rentcafe.com\/blog\/real-estate-billions-expenses-values-income-sales\/\">Real Estate Billions: Where the Money Goes<\/a> via <strong><a href=\"https:\/\/www.rentcafe.com\/\" target=\"_blank\">RentCafe<\/a><\/strong><br \/>\n<\/textarea><\/raw><\/p>\n<p><em>*Disclaimer: To compile this infographic, RentCafe has collected data from several public sources and media reports, including the <a href=\"http:\/\/www.federalreserve.gov\/\" target=\"_blank\">Federal Reserve<\/a>, the <a href=\"http:\/\/www.realtor.org\/\" target=\"_blank\">National Association of REALTORS\u00ae<\/a>, <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\">eMarketer<\/a>, and others. <a title=\"Full list of resources\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1l1GwYX2T6lGNfp0HrTBrpBVN2MDKNkDcv5OH-xgoIBk\/edit?usp=sharing\" target=\"_blank\">Click here for the complete list of resources<\/a>. This infographic has been produced for information purposes only and should not be considered as investment advice. Some numbers were rounded, estimated, and adapted to allow visualization.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The real estate industry is a huge business which involves big spending and generates billions of dollars in revenue. But how much is a lot these days, and how do the sums encountered in real estate compare to those in other business sectors? RentCafe has looked into the billions game and compiled an infographic showing&hellip;<\/p>\n","protected":false},"author":39,"featured_media":29025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3659],"tags":[],"class_list":["post-29626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rental-market","gallery-content-unit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Billions: Where the Money Goes - Market Values, Expenses and Income<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Billions: Where the Money Goes\" \/>\n<meta property=\"og:description\" content=\"The real estate industry is a huge business which involves big spending and generates billions of dollars in revenue. But how much is a lot these days, and how do the sums encountered in real estate compare to those in other business sectors?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/\" \/>\n<meta property=\"og:site_name\" content=\"RentCafe rental blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-13T12:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-23T06:07:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/real-estate-billions-expenses-income-values-2014-blog\" \/>\n<meta name=\"author\" content=\"Amalia Otet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Estate Billions: Where the Money Goes\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amalia Otet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/\",\"url\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/\",\"name\":\"Real Estate Billions: Where the Money Goes - Market Values, Expenses and Income\",\"isPartOf\":{\"@id\":\"https:\/\/www.rentcafe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg\",\"datePublished\":\"2015-07-13T12:55:57+00:00\",\"dateModified\":\"2015-07-23T06:07:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/9f6a1043b1429cf8ff129c75614caa73\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage\",\"url\":\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg\",\"contentUrl\":\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg\",\"width\":600,\"height\":314,\"caption\":\"real-estate-billions-expenses-income-values-2014\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rentcafe.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Billions: Where the Money Goes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/#website\",\"url\":\"https:\/\/www.rentcafe.com\/blog\/\",\"name\":\"RentCafe rental blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rentcafe.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/9f6a1043b1429cf8ff129c75614caa73\",\"name\":\"Amalia Otet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2023\/12\/Default_profile_pic.png?w=96\",\"contentUrl\":\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2023\/12\/Default_profile_pic.png?w=96\",\"caption\":\"Amalia Otet\"},\"description\":\"Amalia Otet leads publishing and content for Yardi products, where she turns real estate data and market trends into stories that inform and inspire. Outside of work, Amalia strives to live beautifully - one green step at a time.\",\"sameAs\":[\"Macchiato\"],\"url\":\"https:\/\/www.rentcafe.com\/blog\/author\/amaliaotet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Billions: Where the Money Goes - Market Values, Expenses and Income","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate Billions: Where the Money Goes","og_description":"The real estate industry is a huge business which involves big spending and generates billions of dollars in revenue. But how much is a lot these days, and how do the sums encountered in real estate compare to those in other business sectors?","og_url":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/","og_site_name":"RentCafe rental blog","article_published_time":"2015-07-13T12:55:57+00:00","article_modified_time":"2015-07-23T06:07:30+00:00","og_image":[{"url":"http:\/\/real-estate-billions-expenses-income-values-2014-blog","type":"","width":"","height":""}],"author":"Amalia Otet","twitter_card":"summary_large_image","twitter_title":"Real Estate Billions: Where the Money Goes","twitter_image":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg","twitter_misc":{"Written by":"Amalia Otet","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/","url":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/","name":"Real Estate Billions: Where the Money Goes - Market Values, Expenses and Income","isPartOf":{"@id":"https:\/\/www.rentcafe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage"},"image":{"@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg","datePublished":"2015-07-13T12:55:57+00:00","dateModified":"2015-07-23T06:07:30+00:00","author":{"@id":"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/9f6a1043b1429cf8ff129c75614caa73"},"breadcrumb":{"@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#primaryimage","url":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg","contentUrl":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg","width":600,"height":314,"caption":"real-estate-billions-expenses-income-values-2014"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-billions-where-the-money-goes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rentcafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Real Estate Billions: Where the Money Goes"}]},{"@type":"WebSite","@id":"https:\/\/www.rentcafe.com\/blog\/#website","url":"https:\/\/www.rentcafe.com\/blog\/","name":"RentCafe rental blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rentcafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/9f6a1043b1429cf8ff129c75614caa73","name":"Amalia Otet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rentcafe.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2023\/12\/Default_profile_pic.png?w=96","contentUrl":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2023\/12\/Default_profile_pic.png?w=96","caption":"Amalia Otet"},"description":"Amalia Otet leads publishing and content for Yardi products, where she turns real estate data and market trends into stories that inform and inspire. Outside of work, Amalia strives to live beautifully - one green step at a time.","sameAs":["Macchiato"],"url":"https:\/\/www.rentcafe.com\/blog\/author\/amaliaotet\/"}]}},"jetpack_featured_media_url":"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2015\/06\/real-estate-billions-expenses-income-values-2014-blog.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/posts\/29626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/comments?post=29626"}],"version-history":[{"count":5,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/posts\/29626\/revisions"}],"predecessor-version":[{"id":75994,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/posts\/29626\/revisions\/75994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/media\/29025"}],"wp:attachment":[{"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/media?parent=29626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/categories?post=29626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rentcafe.com\/blog\/wp-json\/wp\/v2\/tags?post=29626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}