{"id":108966,"date":"2020-10-30T01:00:03","date_gmt":"2020-10-30T08:00:03","guid":{"rendered":"https:\/\/www.rentcafe.com\/blog\/?p=108966"},"modified":"2026-04-22T01:09:01","modified_gmt":"2026-04-22T08:09:01","slug":"generation-z-most-techy-research-focused-instagram-loving-generation-renters","status":"publish","type":"post","link":"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/generation-z-most-techy-research-focused-instagram-loving-generation-renters\/","title":{"rendered":"Gen Z Survey: Young Renters Are the Most Techy, Research-Focused, Instagram-Loving Generation of Renters"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.rentcafe.com\/blog\/gen-z-statistics\/\">most culturally diverse and digital native age cohort<\/a>, Generation Z, the oldest of whom are turning 24 this year, are the new must-watch generation in the housing market. Already a growing share of today\u2019s renters, we wanted to know the little-known generation&#8217;s renting preferences compared to older generations. For this reason, we ran a recent Gen Z survey on <a href=\"https:\/\/www.rentcafe.com\/\">rentcafe.com<\/a> to find out more about what they value most in terms of apartment-living.<\/p>\n<p><script id=\"infogram_0_a932427f-9c99-4c59-be53-b2e17977c5fc\" title=\"Ages\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?6kN\" type=\"text\/javascript\"><\/script><\/p>\n<p>Perhaps as expected, their choices stem from the fact that they value technology more than any other generation. Embracing technology and social media as a way of living, these <a href=\"https:\/\/blog.reachbyrentcafe.com\/2022\/07\/20\/gen-z-renter-data\/\">young renters seem to know exactly what they are looking for when it comes to renting an apartment<\/a>, what they expect from their apartment communities, and how much they are willing to spend. Although they are budget conscious and still at the dawn of their earning years, Gen Z renters want the highest-quality apartments and rental communities that feature the most technologically-advanced features.<\/p>\n<h2>62% of Young Renters Believe Apartment Technology Is Extremely and Very Important<\/h2>\n<p>One of the most important aspects for the youngest group of renters today is no doubt technology, which they value more than any previous generation. In fact, 62% of the Gen Z respondents to our survey indicated technology as being extremely or very important in their apartment and community. 28% of them said it was extremely important, more than any other generation, and 34% of them said it was very important, again, more than any other generation.<\/p>\n<p><script id=\"infogram_0_b5be4fd9-95d6-4ebd-b35a-22b72ee4173c\" title=\"Technology short\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Aqk\" type=\"text\/javascript\"><\/script><\/p>\n<p>Gen Z respondents also reported that the most important feature to have in their apartment community was \u201chigh-speed internet\u201d, which came in higher than all other features, including parking, gym, or laundry.<\/p>\n<p><script id=\"infogram_0_bed02512-1be8-4b5c-b794-4295a3289045\" title=\"Amenities short\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?4Uc\" type=\"text\/javascript\"><\/script><\/p>\n<p>In their apartments, technologically advanced features like smart locks &amp; thermostats, as well as energy-efficient appliances, were ranked as more important than extra space, such as an extra bedroom.<\/p>\n<p><script id=\"infogram_0_7856f921-b0c0-4365-8c55-10531947fd4f\" title=\"Ap amenities\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?E9F\" type=\"text\/javascript\"><\/script><\/p>\n<p>Their digital features of choice were online rent payments and maintenance requests (37%), followed by a mobile app for managing rent and maintenance (28%), which is consistent with the preferences of other generations of renters. However, what sets them apart is that Gen Z respondents were more interested in text rent payments than the other respondents.<\/p>\n<h2>Where Can You Find the Gen Zs? On Instagram<\/h2>\n<p>For the first time ever, Instagram is the most used social media channel by a generation, and Gen Z\u2019s are the ones to make that shift. As they indicated in our survey, 36% of Gen Z\u2019s chose Instagram as their top media channel, followed by 17% who prefer Facebook. In fact, of all of the age groups that responded to our survey, they were the only ones that reported preferring Instagram over Facebook. All other generations are overwhelmingly Facebook users.<\/p>\n<p><script id=\"infogram_0_f74d5e02-9008-47b1-86d1-f2ecf0d5e1ac\" title=\"Social Media short\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Ydt\" type=\"text\/javascript\"><\/script><\/p>\n<h2>Generation Z Uses Google Search to Find Apartments More than Any Other Generation<\/h2>\n<p>Google search is the number one channel to find apartments these days, but for Gen Z more so than for others. According to our survey, 39% of young renters start their apartment search on Google. Second in popularity are apartment search websites, like rentcafe.com, which 27% of Gen Z\u2019s use as a starting point in their search, equal to the share of <a href=\"https:\/\/www.rentcafe.com\/blog\/millennial-statistics\/\">Millennials<\/a>, but above the other generations.<\/p>\n<p><script id=\"infogram_0_7d32f765-dfbb-4b97-be32-11750ec8393e\" title=\"Searching for apartments short\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?1co\" type=\"text\/javascript\"><\/script><\/p>\n<h2>Property Ratings and Reviews Are the Top Decision Factor for Young Renters<\/h2>\n<p>When asked what research they do before choosing a rental property, the largest share of Gen Z\u2019s (30%) selected property ratings and reviews. Moreover, they reported relying on property ratings and reviews more than any other previous generation. The second most important research tools were videos and virtual tours, which were selected by 24% of Gen Z survey respondents.<\/p>\n<p><script id=\"infogram_0_83ae06be-06d2-4778-9446-7e7907dfcea4\" title=\"Reviews and ratings\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?oO7\" type=\"text\/javascript\"><\/script><\/p>\n<p>Although technology fans and experts when it comes to online and social media resources, in person tours are still important even for this cohort before deciding on an apartment to rent. In fact, 72% of them prefer touring apartments in person, whether that is with an agent or self-guided.<\/p>\n<p><script id=\"infogram_0_9e63e189-7b5b-45b5-b9f3-2ea7bc2a55c3\" title=\"Touring short\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?PAX\" type=\"text\/javascript\"><\/script><\/p>\n<h2>Affordable Quality is the Gen Z Mantra<\/h2>\n<p>It\u2019s no surprise that price is important to young renters when choosing an apartment, as is for everyone, for that matter. However, the quality of the apartment is not something that Generation Z is eager to give up. In fact, of all of the age groups of renters, Gen Z-ers seem to care the most about the quality of apartment finishes and the quality of the building, more than any other generation.<\/p>\n<p><script id=\"infogram_0_1a5843b1-48ef-427d-9a3a-959a67696940\" title=\"Ap choice\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?x7e\" type=\"text\/javascript\"><\/script><\/p>\n<p>While they do demonstrate maturity in realizing that they can\u2019t afford to spend too much money on rent (yet), Gen Z\u2019s are indicating that they aren&#8217;t willing to give up quality and know exactly what they&#8217;re looking for in their rental. Therefore, as their financial power grows in the coming years, we might expect a new type of renter to emerge: a tech-savvy, research-focused, and confident renter.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/los-angeles-ca\/\">Apartments for rent in Los Angeles<\/a><\/u><\/td>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/denver-co\/\">Apartments for rent in Denver<\/a><\/u><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/washington-dc\/\">Apartments for rent in Washington D.C.<\/a><\/u><\/td>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/phoenix-az\/\">Apartments for rent in Phoenix<\/a><\/u><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/las-vegas-nv\/\">Apartments for rent in Las Vegas<\/a><\/u><\/td>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/atlanta-ga\/\">Apartments for rent in Atlanta<\/a><\/u><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/chicago-il\/\">Apartments for rent in Chicago<\/a><\/u><\/td>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/minneapolis-mn\/\">Apartments for rent in Minneapolis<\/a><\/u><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/charlotte-nc\/\">Apartments for rent in Charlotte<\/a><\/u><\/td>\n<td style=\"text-align: center;\" width=\"312\"><u><a href=\"https:\/\/www.rentcafe.com\/apartments-for-rent\/miami-fl\/\">Apartments for rent in Miami<\/a><\/u><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"usagerights\">\n<div class=\"fairuse\">\n<h3>Fair use and redistribution<\/h3>\n<p>We encourage you and freely grant you permission to reuse, host, or repost the research, graphics, and images presented in this article. When doing so, we ask that you credit our research by linking to <a href=\"https:\/\/www.rentcafe.com\/\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">RentCafe.com<\/a> or this page, so that your readers can learn more about this project, the research behind it and its methodology. For more in-depth, customized data, please contact us at <a href=\"mailto:media@rentcafe.com\" target=\"_blank\" rel=\"noopener noreferrer\">media@rentcafe.com<\/a>.<\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com --><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/a.optmnstr.com\/app\/js\/api.min.js\" data-account=\"63393\" data-user=\"56204\" async=\"\"><\/script><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The most culturally diverse and digital native age cohort, Generation Z, the oldest of whom are turning 24 this year, are the new must-watch generation in the housing market. Already a growing share of today\u2019s renters, we wanted to know the little-known generation&#8217;s renting preferences compared to older generations. For this reason, we ran a&hellip;<\/p>\n","protected":false},"author":157,"featured_media":109062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3661],"tags":[],"class_list":["post-108966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-snapshots","gallery-content-unit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Young Renters&#039; Preferences Revealed in Gen Z Survey - RentCafe blog<\/title>\n<meta name=\"description\" content=\"Gen Z Survey: Embracing technology and social media, young renters seem to know exactly what they want from a rental apartment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/generation-z-most-techy-research-focused-instagram-loving-generation-renters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Survey: Young Renters Are the Most Techy, Research-Focused, Instagram-Loving Generation of Renters\" \/>\n<meta property=\"og:description\" content=\"Gen Z Survey: Embracing technology and social media, young renters seem to know exactly what they want from a rental apartment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/generation-z-most-techy-research-focused-instagram-loving-generation-renters\/\" \/>\n<meta property=\"og:site_name\" content=\"RentCafe rental blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T08:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T08:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/10\/shutterstock_1101247694.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanziana Bona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanziana Bona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/generation-z-most-techy-research-focused-instagram-loving-generation-renters\/\",\"url\":\"https:\/\/www.rentcafe.com\/blog\/rental-market\/market-snapshots\/generation-z-most-techy-research-focused-instagram-loving-generation-renters\/\",\"name\":\"Young Renters' Preferences Revealed in Gen Z Survey - 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