{"id":105449,"date":"2020-06-03T03:19:36","date_gmt":"2020-06-03T10:19:36","guid":{"rendered":"https:\/\/www.rentcafe.com\/blog\/?p=105449"},"modified":"2021-04-26T00:33:51","modified_gmt":"2021-04-26T07:33:51","slug":"survey-renters-embrace-new-self-guided-touring-technology","status":"publish","type":"post","link":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-news\/survey-renters-embrace-new-self-guided-touring-technology\/","title":{"rendered":"Survey: Self-Guided Apartment Tours on the Rise Among Renters"},"content":{"rendered":"<div>\n<p><span style=\"font-weight: 400;\">Living in the time of a pandemic has pushed us into the digital realm faster than ever before, leading to an unprecedented boost in new tech solutions that allow us to continue to work and live while respecting social distancing norms and minimizing health risks. Self-guided apartment tours are part of these solutions.\u00a0<\/span><\/p>\n<p>For apartment dwellers, technology companies like Yardi Systems, our parent company, provide the software and equipment that support the full apartment life experience, from finding a home, leasing, to\u00a0resident life with zero face-to-face interaction. On the apartment search side, <strong>the hottest new feature in apartment technology is <a href=\"https:\/\/resources.yardi.com\/documents\/rentcafe-self-guided-tours-brochure\/\">self-guided touring<\/a><\/strong>, which enables digital scheduling and access to rental units so you can physically tour them without an agent, safely and at your own pace.<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">The need for social distancing is turning self-tour rentals into mainstream apartment leasing technology overnight. To uncover how popular this new tool is among renters, we recently asked about 3,500 Americans searching for apartments on rentcafe.com what would generally make them more comfortable touring and leasing an apartment, and specifically how open would they be to visiting properties using self-guided tours.\u00a0<\/span><\/p>\n<h2><strong><em>I could really see myself living here!<\/em> \u2014 Renters embrace self-guided apartment tours<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In spite of having an array of options to tour virtually, most people would still like a solution that allows them to cross the threshold of their future home in person. In fact, given the choice, 83% of respondents said they would use self-guided apartment tours:\u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"_\/3p1O5UZJmW2JrMUUdlHQ\" data-type=\"interactive\" data-title=\"self-guided-tour-slide\">\u00a0<\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Digging into renters\u2019 opinions on self-guided tours, we uncovered that not only they would take an agentless tour during the pandemic, but that this technology will likely remain an integral part of the leasing experience after the crisis, in addition to agent-assisted tours. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow up survey questions reveal flexibility and safety are at the top of renters\u2019 minds. The main reason most renters would take a self-guided apartment tour is to view apartments at their own pace, ahead of concerns for social distancing (See Slide 2, Reasons you would take a self-guided tour). This means that apartment seekers appreciate the opportunity to enjoy a space without an agent present, and picture themselves living there. This is exactly the feedback property managers who adopted self-tour rentals are receiving.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Vice President at The Management Group, Jamin Harkness, was among the first to implement this new technology. When asked about the feedback he\u2019s received so far, Harkness\u2019 answer was in line with renters\u2019 needs:\u202f<\/span><span style=\"font-weight: 400;\"> <em>&#8220;<\/em><\/span><em><span style=\"font-weight: 400;\">So far, we\u2019ve had a very positive response; we can see it both on camera and through follow up calls. We see our potential residents just taking their time, sitting down, and enjoying the space and snacks we safely provide. Their comments are so positive they almost seem scripted, we\u2019ve actually heard things like \u201cI could really see myself living here!\u201d. It\u2019s also a new experience for our prospects, so they appreciate us walking them through the process on our website and through personalized pre-tour videos.&#8221;<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">When asked about the features they would expect from an agentless tour, 62% of renters revealed they would like flexible tour durations, closely followed by online scheduling (See Slide 3). At the same time, almost half of the 17% who said they wouldn\u2019t take a self-guided tour still want to view apartments by themselves, provided they could ask questions in person (See Slide 4).<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a more general question about what would make them more comfortable while apartment hunting, the most common response was better online information, while the second most popular response was the option to take self-guided on-site tours<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> tied with the belief that existing options are safe enough (See Slide 5).<\/span><\/p>\n<h2><strong>How self-tour rentals work<\/strong><\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Self-guided apartment tours make visiting rentals with zero face-to-face interaction easy. You pick a date and time from an online calendar, select a guided or self-guided tour and confirm the appointment. You then go though a quick and easy ID verification process and receive an address and access code to tour an apartment. Smart locks and thermostats let you in and ensure a comfortable temperature for your tour.<\/span><\/p>\n<p><b>1. You schedule an appointment on the property&#8217;s website<\/b><\/p>\n<p><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-105457 size-full\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png\" alt=\"self-guided apartment tours\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png 900w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png?resize=500,278 500w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png?resize=768,427 768w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Schedule-a-tour_900x500.png?resize=150,83 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<\/div>\n<p><strong>2. You get your ID verified quickly and safely<\/strong><\/p>\n<p><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-105454 size-full\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg\" alt=\"self-showing rentals\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg 900w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg?resize=500,278 500w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg?resize=768,427 768w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/Id-scan_900x500.jpg?resize=150,83 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><strong>3. You get an access code for the apartment<\/strong><\/p>\n<p><a href=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-105527 size-full\" src=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png\" alt=\"self-guided apartment tours\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png 900w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png?resize=500,278 500w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png?resize=768,427 768w, https:\/\/www.rentcafe.com\/blog\/wp-content\/uploads\/sites\/62\/2020\/05\/phone_900x500.png?resize=150,83 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><strong>4. You enjoy touring the place at your own pace!<\/strong><\/p>\n<p>A majority of renters will undoubtedly adopt the self-guided rental tour. It makes apartment viewing safe, flexible, and it gives them space and freedom to connect with their potential homes at their own pace.\u202fCoupled with <a href=\"https:\/\/www.rentcafe.com\/blog\/apartmentliving\/tips-tricks-renters\/rent-tech-101-manage-apartment-zero-face-face-interaction\/\">digital\u00a0resident services<\/a>\u00a0such as rent payments with Alexa and in-app maintenance requests, renters get the benefits of a fully digitalized\u00a0renting experience.<\/p>\n<p>What remains to be seen is how fast property managers will adopt this new technology and make self-tour rentals available to renters nationwide. Harkness himself explained that he\u2019d been meaning to implement self-guided touring systems for a while and is very happy with the results thus far:<\/p>\n<p><em>\u201cWe always wanted to explore self-guided tours but the only real option on the market was very expensive and did not fully integrate with our other solutions. We need automation in place. We also need the data, tracking, and reporting to get actionable insights and information, which products like Yardi\u2019s self-guided tour system provide, along with scalability. We rolled out on April 24th. In the first 17 days, we had 26 scheduled self-guided tours, 2 ID verification fails (this lets me know the system is doing its job), and 13 net leases. I will take a 50% prospect to lease ratio all day!\u201d\u00a0<\/em><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Living in the time of a pandemic has pushed us into the digital realm faster than ever before, leading to an unprecedented boost in new tech solutions that allow us to continue to work and live while respecting social distancing norms and minimizing health risks. Self-guided apartment tours are part of these solutions.\u00a0 For apartment&hellip;<\/p>\n","protected":false},"author":163,"featured_media":105471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3661,3660],"tags":[],"class_list":["post-105449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-snapshots","category-real-estate-news","gallery-content-unit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Self-Guided Apartment Tours on the Rise Among Renters<\/title>\n<meta name=\"description\" content=\"The need for social distancing is turning self-guided apartment tours into mainstream apartment leasing technology overnight.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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