{"id":104632,"date":"2020-04-24T06:03:42","date_gmt":"2020-04-24T13:03:42","guid":{"rendered":"https:\/\/www.rentcafe.com\/blog\/?p=104632"},"modified":"2023-01-03T05:44:34","modified_gmt":"2023-01-03T13:44:34","slug":"apartment-searches-rebound-april","status":"publish","type":"post","link":"https:\/\/www.rentcafe.com\/blog\/rental-market\/real-estate-news\/apartment-searches-rebound-april\/","title":{"rendered":"Apartment Hunting Resumes in April, Pointing to High Renter Optimism"},"content":{"rendered":"

In mid-March, Google trends were showing how people\u2019s interests shifted from apartment searches towards home office<\/a> setups and home disinfection<\/a>, as the first impact of COVID-19 was felt. Merely a month later, all signs are pointing to the fact that renters are back to searching for apartments to rent. Searches for apartments have returned to pre-pandemic volumes, both on Google Trends, on our website and in real life, a breeze of optimism for both consumers and the rental market eager to move forward.<\/p>\n

April traffic on RentCafe.com surpasses pre-crisis levels by 17%<\/h3>\n

It\u2019s been almost two months since the pandemic was declared an official crisis in the U.S., intersecting with what was supposed to be the beginning of the rental season<\/a>. While in mid-March we saw searches on our website drop<\/a>,\u00a0 the most recent April numbers are showing not only a return to pre-crisis levels, but a 17% increase compared to the beginning of March before the drop.<\/p>\n

Starting with the end of March and into April, searches have been growing from one week to the next. The bounce-back and realignment of apartment searches with typical seasonal trends are positive indicators that consumer optimism is returning.<\/p>\n

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