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SXSW welcomes a new name to the stage

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rock band
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Music icon Pandora now has an official presence at one of the nation’s most revered music festivals.

I’m going to pretend that you’re new to Texas (or even the US) and explain that SXSW is short for South by Southwest Music Conference and Festival, an event that brings together artists, fans, and industry leaders for one massive (yet productive) party. SXSW has been rocking the nation since 1987.

If you’re new to planet earth, I’ll also explain that Pandora is one of the leading personalized radio services on the internet. You pick a genre or artist that you like and Pandora scours the globe to find music that fits your taste.

Pandora and SXSW are entering a blessed union.

Pandora recently announced that it will host the Discovery Den at Antone’s, an Austin venue that’s surely glad to have a moment in the spotlight. Discovery Den will be a spinoff concert hall for SXSW’s main events, presenting acts across multiple musical genres. Featured artists will include WALK THE MOON, Theophilus London, We Are Augustines, Gary Clark Jr and Bahamas, Band of Skulls, and Westergren.

This is one of Pandora’s first and largest real-world music events.

The project is exciting for many reasons. Artists that have never gotten airtime on traditional radio will be presented to live audiences, the sort of folks who are eager to hear and know the next big thing. Quite a few of these bands will be catapulted from obscurity overnight.

For fans, there will be plenty of prize giveaways and demonstrations by big names like Microsoft, Sony, Chipotle Mexican Grill, and Lowes. Hear great new music and walk away with free stuff. It sounds like a winning combination.

Admission to Discovery Den is free with advanced registration or a SXSW badge.

Don’t miss South by Southwest. It’s well worth the drive!

Get a sneak peak of featured artists WALK THE MOON’s music video “Anna Sun.”

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